Stand-out branding in a commodity space

Wireline may be crucial to a profitable drilling site, but most operators make their decisions based on two questions: “What’s cheapest, and what can I get fastest?” As such, most wireline providers hardly bother with branding or marketing. After all, what’s the sense in fussing over branding for a commodity product?

But in a challenging time for onshore and offshore operators alike, Camesa prides itself on superior service and next-gen products that reduce unwanted downtime and increase profitability for jobs in challenging environments. They know their products deserve better than commodity status, and that big ideas and stronger positioning can take their brand to the next level.

Establishing the brand

Defining the Big Idea

To inform our next round of deliverables, my team and I created a series of “Adlobs” (ad-like objects) to determine the “big idea” that would drive Camesa deliverables moving forward.

Concept one:

Concept two:

Executing on the big idea

EcoSeal Product Brochure

Corporate Brochure